How to increase your traffic with content (1/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Like my friends from the Income School used to say: if you have traffic, you can turn it into money. Here, at Handshake Links, we agree with that.

But how to generate traffic?

The shortcut for instant traffic

Adverts. Yes, ads will instantly give you visitors but as soon as you stop paying, traffic goes to ZERO instantly as well.

Get traffic for months to come

The second best option to generate traffic is Google organic search results.

But how to rank higher on Google? (The million dollar question right?!)

This article shows one single strategy and the results are quite interesting, judge for yourself…

Continue reading →

Marketing Lab Manifesto

To market any business is hard.

The simple questions: who are your ideal clients and where to find them, puzzle business owners all over the world.

Let alone build a list, a blog, online ads, guest posts… It is a lot of work and you need to get leads out of it or else the investment becomes an expense.

I’m Jacobi, and I have been a CRM consultant for many years and Marketing is part of the customer journey (Marketing, Sales, Support).

Being at the forefront of marketing for so many years, there’s one thing I know: you can’t afford to be complacent.

Look in the dictionary and you’ll see that marketing is defined as “the action or business of promoting and selling products or services.”

Central to selling is generating leads and knowing your market.

But there is so much noise out there, so many gurus, techniques, and programs, where to start?

This blog exists to answer that exact question.

By building a marketing strategy you are in essence laying out on a calendar, a series of campaigns that you will run online in order to generate leads on the products you want to sell.

From experience, it’s crucial to build at least four campaigns in advance. This forms a marketing plan, which is needed six to 12 months ahead of launch.

One of the great benefits of digital marketing is the ability to track campaigns. It allows companies to create tailored adverts to their audience, and through trial and error adjust and develop the best way to reach them.

Trial and error is KEY to this and has helped me in my journey getting here today. That doesn’t specifically mean you have to ‘fail’, it just means tracking campaigns and focusing on those that are more successful.

While Google Adwords remains important, Facebook has become the marketer’s best friend, although it is not as cheap as it used to be.

Each platform brings its own strengths. LinkedIn is great for B2B, Pinterest works well with the female audience when offering visual products, Snapchat is known to be a popular medium with millennials…

But are ads really the only way?

Content is King

While advertising is a sure-fire way to reach an audience on social media, news sites, and search engines, providing engaging content is a credible approach that works for companies of all sizes.

Think with me, what are ads if not snippets of content? What about landing pages? Content! And Blogs? Content also!

Used correctly it drives traffic and adds credibility to a brand. And, it can help convert consumers to sellers. Just looking at ROI, shows it’s a worthwhile investment.

But how to use content to help with sales and lead gen?

Join the Lab!

There are so many content marketing training courses out there that people get dizzy just to think about.

There is Monster Truck SEO, Product Launch Formula, Moz SEO, Buzzstream, Income School, Socially-sourced content tools…

Here, in this very blog, you will see what we have been trying, experimenting and working on at any given moment.

It can be overwhelming to know where to look for inspiration and proven formulas like the above when starting out. This is where I can help.

My ‘Digital Marketing Lab’ offers a dedicated calendar with all the latest experiments, theories and outcomes, at the cutting edge of digital marketing.

The good news is that keeping up to date is easy!

Join our newsletter and read our blogs, for the very latest updates.

More than that, you will know of the results before they get published in this blog and also you can help choose the next experiment and have complete access to the outcomes – all before they get published too!

So, now you can stay ahead while staying ahead of the competition.

 

Generate Traffic Through Content [Free Consultation]

Schedule now a 15 minutes call,

It is free, no commitments, no spams, no newsletter.

Handshake Links is a consulting company that uses software, manpower, and knowledge to build content in several different ways.

Schedule now a 15 minutes call for us to assess what is best for your business and also to send you some material that will be useful in your quest for more visitors.

Continue reading Generate Traffic Through Content [Free Consultation]

Publishing content (6/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Internal Links Setup

Now it is time to find places on my page where to place the links to our new content.

Sometimes we will need to tweak the content here and there to make a link relevant.

I will start with the hardest ones: the geolocation ones.

They are hard to place on my page because its content is not related to any location specifically so I will need to be careful not to place irrelevant links just for the sake of it.

So I’ll put the first link in the footer because I have a little Google Maps embedded there with my address so the first link will be:

Continue reading Publishing content (6/7)

Content writing (5/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Hiring content writers

After I have done the keyword research and written the content outline document it is time to select a writer and a designer (for the infographic).

I use Upwork for that and here is how:

  1. I post a job with some details on the description, attach the document outline and pay a fixed fee
    1. I have tested several different prices and noticed that:
      1. Infographic design and Article writing below 500 words I can pay 30 dollars and get a good result
      2. For 1000 words article I usually pay 40 dollars

Continue reading Content writing (5/7)

Content Challenge (2/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Read this article until the end and you will see how we increased website traffic publishing 11 pieces of content linked from my main page, the page we want to have traffic going to.

The problem to solve…

During the first half of April/2018, the volume of accesses I was getting on my site started to decrease

We had a 55 unique visitors, all via link building.

No traffic was coming from Google, I wasn’t even ranking on its organic searches, but despite this mild success the bounce rate was really high and frankly, we need more visitor than that to make it worthwhile.

Continue reading Content Challenge (2/7)

Content Planning (4/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Taking all of the information into account…

I want to write content that meets the top 3 types: list, how and what.

“What” post is: when the title starts with the word “What” and the same goes for “How”.

The “List” type is: when the content title starts with a number.

Continue reading Content Planning (4/7)

Keyword research (3/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Analyse competition and build a list of keywords to create content about.

The goal is…

To build a list of articles that we will work on.

Starting point…

We need some ideas to feed our Ideation Process:

We need to know what our clients are reading about, and…

To find out what pages rank the highest for our competitor’s websites.

Continue reading Keyword research (3/7)

Link Building for Self-Publishing Specialist

The challenge was to promote a self-publishing consulting business without submitting it to local (and national) directories.

The client

When I met Chrystel I was amazed by her journals.

Her business is divided into three parts (according to my own analysis):

  1. Inspiring Journals
  2. Chrystel the author
  3. Book Design and Publishing

 

Inspiring Journals are books that she wrote and sell (pretty successfully) on Amazon.

As an author, she builds her identity at events, fairs and online to promote and sell her journals.

Book design and publishing is her consulting business where she helps independent authors get their book out into the world.

 

Understanding the business needs

At first, I thought…

…”Humm, she wants to sell more of her inspiring journals

But corrected me decisively:

“What I want is to promote my publishing services more as I am planning to create a new website dedicated to self publishing, which is long overdue”.

The reasoning behind it is clear: her books and journals are already on Amazon and sales have been doing pretty well consistently since she published her first gratitude journal in November 2014.

…But the publishing company could use a little push.

 

Gathering requirements

So the conversation started

J: What is the website for your publishing services?

C: Well, so far I had a combined website for my personal brand and my publishing company which wasn’t great at all. I have been wanting to create a website just for my company Plum Design & Publishing for a while, but never got round to do it until now.

J: But if your business has a name, it should have a domain as well.

C: Yes exactly. I had the domain name since I started my business but it has been redirecting to my personal brand website, hence why it wasn’t very good. Now that I am ready to create my new self-publishing website, what do you suggest I do to get more exposure?

J: I suggest we setup a 2-steps project: First we redesign the architecture of your business; Second we run a link building campaign.

 

Business architecture redesign

After that, we have decided to redesign the whole information architecture around the business.

In the presentation below you will see the before and after the architectural redesign:

Before redesign

  • Messy links among the websites
  • Inconsistent publishing scheme
  • Lack of focus on the publishing business

 

After redesign

  • Understandible set links between websites
  • Organized publishing scheme
  • Consistent online presence

 

 

Results

The intention was allow 3 main benefits to come to fruition:

1. Have the publishing business ranking on Google

  • 28 results now are shown for when you search about plum publishing and design

28 results now are shown for when you search about plum publishing and design

 

2. Change her personal brand to focus on being an author

  • Now her own website (under reconstruction) can focus on her and building up her image as an author, glorious right?

 

3.Improve capacity to build links

  • All SEO numbers could be improved focusing sollely on link building without directory submission

Check it out: Plum Design and Publishing (http://plumdesignpublishing.com/)

Publishing strategies