Case Study: Promoting a Video Production Company

Description: I have chosen one participant of the 4N London Barnet and ran a quick Google research. Here is what I found.

Website and Landing Page:

The test scheme:

  1. Ad Groups: First we create a group of ads
  2. Keywords: We list the keywords that people type on Google and tell Google to show these ads for them
  3. Ad Copy: Lastly we create the ads
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Case Study: MTD Virtual Assistants

Description: I have chosen one participant of the 4N London Bishopgate and ran a quick Google research. Here is what I found.

Website and Landing Page:

  • https://mtdvirtualassistant.com/

The test scheme:

  1. Ad Groups: First we create a group of ads
  2. Keywords: We list the keywords that people type on Google and tell Google to show these ads for them
  3. Ad Copy: Lastly we create the ads
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Case: Wills Writing Maidenhead

Client: Wills Writing Maidenhead

Owner: Tony Coyle (Tony is an amazing person and working with him was a delight. Everything was done in time and his collaborative personality helped all the way.)

The Project: Tony is a qualified Wills Writer who can provide advice and guidance in other services as well but for a digital marketer like myself, this business poses some challenges:

  1. This is a local business, he acts around Maidenhead only
  2. People are referred to other will writers by financial advisers and mortgage brokers, who didn’t know him
  3. He wasn’t known even from Google (you wouldn’t find his website even if you searched for “Will writers Maidenhead”)

Overview: I met Tony in a networking event and he did the best presentation in the room. The interesting thing is that he had started his Will writing business as a partner of APS and hadn’t gone digital at that point. The result of this project was so successful that his website is getting traffic until today, even after only a few days of work, 2 months ago.


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Case: The Clique Booths

Client: The Clique Booths

Owner: Ali Letts (Ali is a powerhouse: She works full time, launches a business and lead a family… all together and successfully. We all have much to learn from her.)

The Project: The Clique Booths is a photo booth renting business that Ali started in Henley-on-Thames. Their differential is the quality of the pictures and the looks of the booth itself.

Overview: We have adopted 2 organic strategies to increase web traffic to the website: Forum and Social Commenting. Today, 07/08/2018, you can still see the results of only a few days of effort made 2 months ago.


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Social Commenting Experiment

Social commenting means you will join someone else’s conversation on social networks with the goal of driving traffic and business to your website.

People who work in marketing don’t really talk about this tactic as something useful, and that comes from lack of knowledge… and I can prove it.

The Client

The client I selected to run a social commenting for is The Clique Booths. The idea was to get event and party planners.

The Program

A PA would be hired to enter selected social networks, search for posts about the subjects we want to comment on, and publish a comment that is relevant to the discussion and also links back to Clique Booth’s website.
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Forum Commenting Experiment

I have decided to spend some time testing an old type of online marketing: Forum commenting.

Is it effective? Do people read them? Do people click their links?

This is the story:

The Client

My friend Ali Lets needed a boost on her new venture: The Clique Booths. The Clique Booths’ website doesn’t have a landing page so directing traffic to the home page is a long shot… but better than no traffic at all.

The Program

The idea was to publish comments to forum discussions where we would try to be useful for the whole discussion at the same time as we would place a link to the Clique Booths’ website.
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Internet Marketing Service

Handshake Links is a consulting company that uses software, manpower, and knowledge to build your marketing campaigns online.

Because of that, we will need to talk to you before starting finding you new prospects online.

The best thing about conference calls is that we can share our screen with you and if you are abroad, no problem, there are several phone numbers you can call in to join the meetings.

Once you have scheduled our call you will receive an email with a link to go to when the conference begins.

If you prefer to receive a direct phone call instead, please leave your number in the observations field in the scheduling form.

Schedule now a 30 minutes call. (It is free, no commitments, no spams, no newsletter.)

Click here and you will appointed an Engagement Manager who will be assigned to understand your goals and to explain how it all works.

 

Publishing content (6/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Internal Links Setup

Now it is time to find places on my page where to place the links to our new content.

Sometimes we will need to tweak the content here and there to make a link relevant.

I will start with the hardest ones: the geolocation ones.

They are hard to place on my page because its content is not related to any location specifically so I will need to be careful not to place irrelevant links just for the sake of it.

So I’ll put the first link in the footer because I have a little Google Maps embedded there with my address so the first link will be:

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