Content Planning (4/7)


  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Taking all of the information into account…

I want to write content that meets the top 3 types: list, how and what.

“What” post is: when the title starts with the word “What” and the same goes for “How”.

The “List” type is: when the content title starts with a number.

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Keyword research (3/7)


  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Analyse competition and build a list of keywords to create content about.

The goal is…

To build a list of articles that we will work on.

Starting point…

We need some ideas to feed our Ideation Process:

We need to know what our clients are reading about, and…

To find out what pages rank the highest for our competitor’s websites.

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Link Building for Self-Publishing Specialist

The challenge was to promote a self-publishing consulting business without submitting it to local (and national) directories.

The client

When I met Chrystel I was amazed by her journals.

Her business is divided into three parts (according to my own analysis):

  1. Inspiring Journals
  2. Chrystel the author
  3. Book Design and Publishing


Inspiring Journals are books that she wrote and sell (pretty successfully) on Amazon.

As an author, she builds her identity at events, fairs and online to promote and sell her journals.

Book design and publishing is her consulting business where she helps independent authors get their book out into the world.


Understanding the business needs

At first, I thought…

…”Humm, she wants to sell more of her inspiring journals

But corrected me decisively:

“What I want is to promote my publishing services more as I am planning to create a new website dedicated to self publishing, which is long overdue”.

The reasoning behind it is clear: her books and journals are already on Amazon and sales have been doing pretty well consistently since she published her first gratitude journal in November 2014.

…But the publishing company could use a little push.


Gathering requirements

So the conversation started

J: What is the website for your publishing services?

C: Well, so far I had a combined website for my personal brand and my publishing company which wasn’t great at all. I have been wanting to create a website just for my company Plum Design & Publishing for a while, but never got round to do it until now.

J: But if your business has a name, it should have a domain as well.

C: Yes exactly. I had the domain name since I started my business but it has been redirecting to my personal brand website, hence why it wasn’t very good. Now that I am ready to create my new self-publishing website, what do you suggest I do to get more exposure?

J: I suggest we setup a 2-steps project: First we redesign the architecture of your business; Second we run a link building campaign.


Business architecture redesign

After that, we have decided to redesign the whole information architecture around the business.

In the presentation below you will see the before and after the architectural redesign:

Before redesign

  • Messy links among the websites
  • Inconsistent publishing scheme
  • Lack of focus on the publishing business


After redesign

  • Understandible set links between websites
  • Organized publishing scheme
  • Consistent online presence




The intention was allow 3 main benefits to come to fruition:

1. Have the publishing business ranking on Google

  • 28 results now are shown for when you search about plum publishing and design

28 results now are shown for when you search about plum publishing and design


2. Change her personal brand to focus on being an author

  • Now her own website (under reconstruction) can focus on her and building up her image as an author, glorious right?


3.Improve capacity to build links

  • All SEO numbers could be improved focusing sollely on link building without directory submission

Check it out: Plum Design and Publishing (

Publishing strategies

Can AI Make SEO More Human?

Why is AI Important?

According to chief envisioning officer at Microsoft, “AI is the most important technology that anybody on the planet is working on today.”

** Read our guest article published on Techsling: Will Mario Bros be Driving my Car?

And in many ways, it is. Consider its impact on search engine results thanks to Google’s AI powered algorithm, RankBrain.

RankBrain is Google’s AI to Build Page Ranking

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How to Write a Resonating Article

Why do you start swaying to a certain musical piece or stop to marvel at a work of art? It’s because there is something about these experiences that resonates with you and makes you stop short.

Content works the same way.

As a writer, you need to focus on creating content that resonates with your readers. You need to craft articles that capture their interest and build enough trust to make them nod “yes” and be more receptive to your marketing message.

However, it’s easier said than done. A study shows that 52% of marketers say that producing engaging content is their biggest challenge.

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Link Building for Election Campaigns

Should you entice partisanship or personal adherence from the public to your campaign?


In a multiparty system, such as see in the United Kingdom, Netherlands, Italy, and Brazil, to build partisanship helps with raising identity and relationship with voters, maybe more than issues and ideology [resource 1].

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Relationship Marketing, this will blow your mind

A simple solution to implement relationship marketing on your online store.


Relationship Marketing is all about maintaining a long-term communication scheme with your targeted audience. This can be expensive if you are talking about consumer goods and retail, but I have a suggestion that will blow your mind.

I will present the 2 topics and after that, I will show you how to implement Relationship marketing in your online shop:

** Check out our Content Management and Link Build System

1. Linking Niche Marketing with Relationship Marketing

According to Mr. David Shani [resource 1] in this article “Exploiting Niches Using Relationship Marketing“ presents an interesting idea: to link 3 types of marketing in one single strategic plan.

Niche marketing — feeds –> Database marketing — triggers –> Relationship marketing.


  • Niche marketing: a small part of the market whose needs are not yet fulfilled
  • DB marketing: a load of data about a person, what they like, dislike, their tastes and lifestyle
  • Rel. marketing: continuous relationship, interactive, individualized and value-added contacts over a long period of time

2. Brand Management and Relationship Marketing

Riza Casidy (what a beautiful name) studied how building a relationship with your consumer can increase brand awareness in a way that will bring in more returning clients [resource 2].

Her study was all about PBRO (Perceived Brand Relationship Orientation), where:

  • PBRO: an indicator of consumers’ perception of the bran’s desire to have a relationship with its consumers

She cites amazingly powerful sentences such as:

Consumer not only cares about a brand’s features and benefits but also about a relational aspect of brand perception (Kervyn, Finke and Malone, 2012).


When consumers regard a brand as a relationship partner, they may develop attachments (Malar, Krohmer, Hoyer and Nyffenegger, 2011).

3. Solution: How to implement relationship marketing on your online store

To apply in real-life the concepts raised by David Shani and Riza Casidy we should, WE MUST, implement Relationship Marketing to increase our PBRO and to keep in touch with our customers for the long-run.

Continue reading “Relationship Marketing, this will blow your mind”