Content writing (5/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Hiring content writers

After I have done the keyword research and written the content outline document it is time to select a writer and a designer (for the infographic).

I use Upwork for that and here is how:

  1. I post a job with some details on the description, attach the document outline and pay a fixed fee
    1. I have tested several different prices and noticed that:
      1. Infographic design and Article writing below 500 words I can pay 30 dollars and get a good result
      2. For 1000 words article I usually pay 40 dollars

Continue reading “Content writing (5/7)”

Content Challenge (2/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Read this article until the end and you will see how we increased website traffic publishing 11 pieces of content linked from my main page, the page we want to have traffic going to.

The problem to solve…

During the first half of April/2018, the volume of accesses I was getting on my site started to decrease

We had a 55 unique visitors, all via link building.

No traffic was coming from Google, I wasn’t even ranking on its organic searches, but despite this mild success the bounce rate was really high and frankly, we need more visitor than that to make it worthwhile.

Continue reading “Content Challenge (2/7)”

How to increase your traffic with content (1/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Like my friends from the Income School used to say: if you have traffic, you can turn it into money. Here, at Handshake Links, we agree with that.

But how to generate traffic?

The shortcut for instant traffic

Adverts. Yes, ads will instantly give you visitors but as soon as you stop paying, traffic goes to ZERO instantly as well.

Get traffic for months to come

The second best option to generate traffic is Google organic search results.

But how to rank higher on Google? (The million dollar question right?!)

This article shows one single strategy and the results are quite interesting, judge for yourself…

Continue reading →

Content Planning (4/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Taking all of the information into account…

I want to write content that meets the top 3 types: list, how and what.

“What” post is: when the title starts with the word “What” and the same goes for “How”.

The “List” type is: when the content title starts with a number.

Continue reading “Content Planning (4/7)”

Keyword research (3/7)

Contents

  1. How to increase your traffic with content
  2. Content Challenge
  3. Keyword research
  4. Content Planning
  5. Content writing
  6. Publishing content
  7. The result
  8. Learn to generate traffic through content

Analyse competition and build a list of keywords to create content about.

The goal is…

To build a list of articles that we will work on.

Starting point…

We need some ideas to feed our Ideation Process:

We need to know what our clients are reading about, and…

To find out what pages rank the highest for our competitor’s websites.

Continue reading “Keyword research (3/7)”

Link Building for Self-Publishing Specialist

The challenge was to promote a self-publishing consulting business without submitting it to local (and national) directories.

The client

When I met Chrystel I was amazed by her journals.

Her business is divided into three parts (according to my own analysis):

  1. Inspiring Journals
  2. Chrystel the author
  3. Book Design and Publishing

 

Inspiring Journals are books that she wrote and sell (pretty successfully) on Amazon.

As an author, she builds her identity at events, fairs and online to promote and sell her journals.

Book design and publishing is her consulting business where she helps independent authors get their book out into the world.

 

Understanding the business needs

At first, I thought…

…”Humm, she wants to sell more of her inspiring journals

But corrected me decisively:

“What I want is to promote my publishing services more as I am planning to create a new website dedicated to self publishing, which is long overdue”.

The reasoning behind it is clear: her books and journals are already on Amazon and sales have been doing pretty well consistently since she published her first gratitude journal in November 2014.

…But the publishing company could use a little push.

 

Gathering requirements

So the conversation started

J: What is the website for your publishing services?

C: Well, so far I had a combined website for my personal brand and my publishing company which wasn’t great at all. I have been wanting to create a website just for my company Plum Design & Publishing for a while, but never got round to do it until now.

J: But if your business has a name, it should have a domain as well.

C: Yes exactly. I had the domain name since I started my business but it has been redirecting to my personal brand website, hence why it wasn’t very good. Now that I am ready to create my new self-publishing website, what do you suggest I do to get more exposure?

J: I suggest we setup a 2-steps project: First we redesign the architecture of your business; Second we run a link building campaign.

 

Business architecture redesign

After that, we have decided to redesign the whole information architecture around the business.

In the presentation below you will see the before and after the architectural redesign:

Before redesign

  • Messy links among the websites
  • Inconsistent publishing scheme
  • Lack of focus on the publishing business

 

After redesign

  • Understandible set links between websites
  • Organized publishing scheme
  • Consistent online presence

 

 

Results

The intention was allow 3 main benefits to come to fruition:

1. Have the publishing business ranking on Google

  • 28 results now are shown for when you search about plum publishing and design

28 results now are shown for when you search about plum publishing and design

 

2. Change her personal brand to focus on being an author

  • Now her own website (under reconstruction) can focus on her and building up her image as an author, glorious right?

 

3.Improve capacity to build links

  • All SEO numbers could be improved focusing sollely on link building without directory submission

Check it out: Plum Design and Publishing (http://plumdesignpublishing.com/)

Publishing strategies

Can AI Make SEO More Human?

Why is AI Important?

According to chief envisioning officer at Microsoft, “AI is the most important technology that anybody on the planet is working on today.”

** Read our guest article published on Techsling: Will Mario Bros be Driving my Car?

And in many ways, it is. Consider its impact on search engine results thanks to Google’s AI powered algorithm, RankBrain.

RankBrain is Google’s AI to Build Page Ranking

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How to Write a Resonating Article

Why do you start swaying to a certain musical piece or stop to marvel at a work of art? It’s because there is something about these experiences that resonates with you and makes you stop short.

Content works the same way.

As a writer, you need to focus on creating content that resonates with your readers. You need to craft articles that capture their interest and build enough trust to make them nod “yes” and be more receptive to your marketing message.

However, it’s easier said than done. A study shows that 52% of marketers say that producing engaging content is their biggest challenge.

Continue reading “How to Write a Resonating Article”