Why do you start swaying to a certain musical piece or stop to marvel at a work of art? It’s because there is something about these experiences that resonates with you and makes you stop short.
Content works the same way.
As a writer, you need to focus on creating content that resonates with your readers. You need to craft articles that capture their interest and build enough trust to make them nod “yes” and be more receptive to your marketing message.
However, it’s easier said than done. A study shows that 52% of marketers say that producing engaging content is their biggest challenge.
More information = Better targetted marketing = Better returns
Have you ever thought to register the weather as a factor that helps with your sales? This is how you can think outside of the box and generate analytical reports that will show you patterns no one else is following.
Should you entice partisanship or personal adherence from the public to your campaign?
In a multiparty system, such as see in the United Kingdom, Netherlands, Italy, and Brazil, to build partisanship helps with raising identity and relationship with voters, maybe more than issues and ideology [resource 1].
A simple solution to implement relationship marketing on your online store.
Relationship Marketing is all about maintaining a long-term communication scheme with your targeted audience. This can be expensive if you are talking about consumer goods and retail, but I have a suggestion that will blow your mind.
I will present the 2 topics and after that, I will show you how to implement Relationship marketing in your online shop:
Niche marketing: a small part of the market whose needs are not yet fulfilled
DB marketing: a load of data about a person, what they like, dislike, their tastes and lifestyle
Rel. marketing: continuous relationship, interactive, individualized and value-added contacts over a long period of time
2. Brand Management and Relationship Marketing
Riza Casidy (what a beautiful name) studied how building a relationship with your consumer can increase brand awareness in a way that will bring in more returning clients [resource 2].
Her study was all about PBRO (Perceived Brand Relationship Orientation), where:
PBRO: an indicator of consumers’ perception of the bran’s desire to have a relationship with its consumers
She cites amazingly powerful sentences such as:
Consumer not only cares about a brand’s features and benefits but also about a relational aspect of brand perception (Kervyn, Finke and Malone, 2012).
When consumers regard a brand as a relationship partner, they may develop attachments (Malar, Krohmer, Hoyer and Nyffenegger, 2011).
3. Solution: How to implement relationship marketing on your online store
To apply in real-life the concepts raised by David Shani and Riza Casidy we should, WE MUST, implement Relationship Marketing to increase our PBRO and to keep in touch with our customers for the long-run.